Effective communication with potential customers has become more difficult and demanding. At the beginning of the 1990s ten prime time spots would guarantee 40 to 50% TG reach. Today the same number of spots would account for a maximum of 15%. People are very selective in the way they consume media today. For these reasons alone, it becomes apparent that both media selection and production of effective advertising copies should be the focal point of interest. Inquesta helps to verify the campaign elements at each stage of advertising activity, starting from copy production to efficiency measurement. We recommend:
Campaign effectiveness - advertisers want to be 100% sure that, on one hand, their commercial messages reach the people they want to contact and, on the other, that potential customers understand their intention correctly. In order to verify the above mentioned aspects inquesta offers campaign efficiency evaluation
Brand image - is a set of features attached to the brand. Their combination creates an abstract notion characterizing the brand and differentiating it from other brands.
Tracking research - brand tracking helps monitor attitudes and behavioral patterns over a longer period of time. It is carried out continually within predefined intervals.
© 2008 Inquesta
Project: Netizens